Audi at Aspen Gay Ski Week
Art Direction – Experiential Marketing2024
As part of Audi’s ongoing partnership with Aspen Snowmass, our team created impactful–and colorful–branded moments at Aspen Gay Ski Week, including a mountain-top photo opportunity, custom car wrap, and branded giveaways.
After exiting the gondola at the top of Aspen Mountain, skiers had the opportunity to show off their outfits by posing for a photo with our Audi Ring Swing (above), which featured 10 acrylic panels, one in each color of the Progressive Pride Flag. Skiers were encouraged to post their photos, tagging @Audi and #FourRings. Below, in Gondola Plaza, a custom-wrapped Q8 e-tron was prominently displayed. The design featured a geometric moutainscape in all the colors of the Progressive Pride Flag, Audi logos, and “fully electric” tagline.
Custom branded Klean Kanteens in the same mountainscape design were given away to handraisers and could be used at our hot cocoa station.
Creative Director: Matt Tornetto
Art Director: Bridget Halliday
Copywriter: Morgan Conley
Account Executives: Samantha Voris, Ginalle Enrietti,
Production Artist: Keith Miller
Production Managers: Jill Debenito, Mandy Heumann, Morgan McDonald
Project Managers: Nicole Hagemann
All photos are property of Audi of America