Marriott Bonvoy x U.S. Soccer SheBelieves
Art Direction – Experiential Marketing2024
As the Official Hotel Partner of U.S. Soccer, Marriott Bonvoy showed up at the 2024 SheBelieves Cup in Atlanta, Georgia. The space featured multiple exciting, on-trend engagements, including a bracelet-making station, belt-bag customization station, talent meet-and-greets, and a custom kick wall and foosball table. Each activity, engagement, decor item, and overall event branding was purposefully curated to appeal to and empower young women and girls.
Guests could challenge each other to a game of foosball at our custom table painted in Marriott Bonvoy’s signature coral color and featuring diverse female soccer players. Guests could also take turns shooting at one of four ‘goals’ in our custom-fabricated kick wall. Inspired by Marriott Bonvoy’s “Where Can We Take You” tagline, the build featured a stamp design in our space’s colorway.
Colorful shelving throughout the space showcased vibrant and trendy decor items, soccer paraphernalia, and custom designed artwork.
Creative Director: Theresa Monahon
Art Directors: Morgan Farrell, Bridget Halliday
Copywriter: Madeline Houston
Account Executives: Samantha Dulle, Jenna Romanoff
Production Artist: Amy Luna, Keith Miller
Production Managers: Ali Prather, Sarah Beth Parlier, Kiley Kirkland
Project Manager: Rachel Rogers