Redbreast Unhidden x SXSW
Art Direction – Experiential Marketing2025
Redbreast showed up at South by Southwest 2025 as part of their Redbreast Unhidden program. This multi-night pop-up experience featured specialty cocktails, a whiskey tasting engagement, film-inspired photobooth, branded giveaways, DJ and live saxophonist, and plenty of unhidden gems for guests to discover. All three nights saw massive excitement, with the queue wrapping around the corner and an overall total of 1000+ guests in attendance. Hosted at Manny’s and The Powder Room in Austin, Texas, guests first entered Manny’s sandwich shop where they were greeted by BAs at a custom-fabricated ticket booth. Guests were then ushered through a secret kitchen entrance, revealing The Powder Room space and our Redbreast Unhidden Bar.
The central bar was the focal point of the activation space, featuring bottle display and an oversized copper Redbreast robin. As the cocktail strategy, we offered three bespoke cocktails plus a ‘secret menu’ cocktail, in addition to a dedicated whiskey sampling space and mobile live old-fashioned crafting.
A film-inspired photobooth lived within our space, complete with rich velvet curtains and elevated branded touches. Guests received two digital and physical photo strips, one version designed to look like a film negative and one as the developed ‘film’.
Creative Director: Katie Honig
Art Director: Bridget Halliday
Copywriter: Morgan Conley
Production Managers: Chris Haffner, Mike Brazil, Kyle Zimmermann
Production Artists: Amy Luna, Keith Miller
Account Executives: Eric Schneider, Rachel Beran, David Ederer, Lindsey Ormont
Project Manager: Rachel Rogers