SKYY Vodka Fall Shoot
Art Direction
fall 2022
For SKYY Vodka’s fall shoot, my team and I directed the creation of stills and video for SKYY’s social channels and various digital advertisements. With team input, I developed a holiday look-and-feel, lead venue and talent selection, recommended drink strategy, and prepared shot lists for our photographers and videographers. The moodboard below evokes warmth, celebration, and friendship which inspired our three different ‘moments’— a kitchen reunion, Friendsgiving, and a living room happy hour. Scroll to read more about each moment and see the final still deliverables.
Our talent selection process geared to find a diverse set of individuals that fit the 25-34 year old profile. Careful selection resulted in a group that feels like a genuine group of friends. In addition to talent selection, I directed the styling of our talent, from hairstyling and makeup to outfits and accessories. All choices revolved around the need for our talent to appear polished yet natural, elevated yet comfortable. Below is the final wardrobe moodboard presented to the client and talent.
Moment 1 – Kitchen Reunion (below): A reunion of close friends excited to reconnect and celebrate the holidays together. Guests arrive, gifting a bottle of SKYY. They gather around kitchen island as cocktails are prepped and garnishes added. Touches of simple festive decor that are wintery and organic with modern glassware and bar tools decorate the space.
Moment 2 – Friendsgiving (below): Friends gather around kitchen table to celebrate Friendsgiving with seasonal SKYY cocktails and Thanksgiving side dishes. Touches of simple autumn decor and Thanksgiving sides make the table and scene feel festive.
Moment 3 – Living Room Happy Hour (below): A casual social gathering with close friends in the living room. They catch up and celebrate the season over SKYY cocktails, small bites, and casual card games. The space is decorated with touches of simple festive decor that are wintery and organic with modern glassware and bar tools.
Art Directors: Bridget Halliday (myself), Katie Copeland
Copywriter: Madeline Houston
Account Executives: Maureen Chave, Lia Poin
Photographer: Chase Parr
Videographer: David Skaggs
Project Managers: Nicole Hagemann, Katie Hogan
